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What is the difference between Admob ads, and "Double Click" ads?

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Background

Recently I've noticed there are 2 samples for Admob ads (here):

  • Admob
  • Double Click

The problem

I'd like to just know what is "Double Click".

Reading over the Internet, to me it seems just like a different ads-company that Google has purchased, but I want to understand more.

What I've tried

When I asked about it, I got this answer:

The Google Mobile Ads SDK supports 2 Google ad products: AdMob and DoubleClick for Publishers (DFP). DFP has a docset here that is similar to AdMob's. This GitHub repo hosts examples for both AdMob and DFP.

I'm assuming you're using AdMob, in which case I recommend sticking to the AdMob docset and using the AdMob examples.

But this made me even more confused.

Questions

  1. What is exactly "Double Click" ? Is it a full alternative to Admob? Does it provide something else? Something better?

  2. What are "DFP" and "docset" ? How are they related to Admob and "Double Click" ?


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