Background
Recently I've noticed there are 2 samples for Admob ads (here):
- Admob
- Double Click
The problem
I'd like to just know what is "Double Click".
Reading over the Internet, to me it seems just like a different ads-company that Google has purchased, but I want to understand more.
What I've tried
When I asked about it, I got this answer:
The Google Mobile Ads SDK supports 2 Google ad products: AdMob and DoubleClick for Publishers (DFP). DFP has a docset here that is similar to AdMob's. This GitHub repo hosts examples for both AdMob and DFP.
I'm assuming you're using AdMob, in which case I recommend sticking to the AdMob docset and using the AdMob examples.
But this made me even more confused.
Questions
What is exactly "Double Click" ? Is it a full alternative to Admob? Does it provide something else? Something better?
What are "DFP" and "docset" ? How are they related to Admob and "Double Click" ?